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Surprise, surprise! In my mailbox, was an ad with my title scrawled through the major. It asked if I'd overlooked to get receipt forms, and gave easy Instructions to have them overnight!

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What’s in a reputation?

Electrical power, To begin with. When another person suggests your name you quit Anything you’re doing and respond. When you see your name in print, you perk up and pay attention. Yeah, a name is a powerful and magnetic Software that will get the eye of your shoppers.


Don’t be afraid to use your shopper’s name. Address any mail to them Individually. Put it on their own e-mail. Your correspondence is a lot more likely to get examine when it's got their name scrawled through the major.

Real title vs. display screen name.